Outperforming Ember in a Performance-Driven Pilot

🚨 Background

A major UK-based telecom provider was undergoing a strategic shift in business objectives, with an urgent focus on improving frontline efficiency, sales performance, and customer experience. To identify the right partner for a long-term learning transformation, they launched a competitive performance pilot with two shortlisted consultancies:

  • Our Team
  • Ember (a UK-based L&D consultancy)

The goal? To determine which partner could deliver measurable impact aligned with new business KPIs.

🎯 Objectives

The pilot was designed to address five critical performance priorities:

  1. Average Handling Time (AHT) – Reduce inefficiencies without compromising quality
  2. Sales Conversion – Improve upsell and cross-sell performance
  3. Net Promoter Score (NPS) – Boost customer loyalty and satisfaction
  4. Coaching Effectiveness – Strengthen frontline leadership capabilities
  5. Employee Engagement – Enhance morale, ownership, and retention

πŸ‘₯ Pilot Setup

  • 2 parallel pilot groups of 100 agents each
  • Group A: Managed by our team
  • Group B: Managed by Ember
  • Duration: 6 weeks
  • Scope: 100 frontline agents, 10 team leaders, and 2 operations managers per group

Both groups were assessed using pre- and post-intervention metrics, aligned with operational KPIs and employee feedback.

πŸš€ Our Approach

  • Diagnostic & Baseline Analysis – Benchmarked AHT, NPS, sales performance, and coaching scores; ran engagement surveys
  • Coaching & Enablement Program – Introduced customized BOOST & GROW coaching model; trained team leaders on live coaching
  • Skills Development Workshops – Targeted sales, objection handling, efficiency training via roleplays and call-listening labs
  • Performance Dashboards – Delivered data visibility and performance tracking for ops leaders
  • Engagement & Feedback Loop – Pulse surveys and focus groups to adapt content in real time

πŸ“Š Results

πŸ”» AHT Reduction

-11% (Our Team)
vs -3% (Ember)

πŸ“ˆ Sales Conversion

+18% (Our Team)
vs +7% (Ember)

πŸ’¬ NPS Improvement

+14 pts (Our Team)
vs +5 pts (Ember)

🎯 Coaching Effectiveness

4.2 / 5 (Our Team)
vs 3.5 / 5 (Ember)

❀️ Employee Engagement

+23% (Our Team)
vs +12% (Ember)

β€œThe coaching framework delivered by your team is the best we’ve experiencedβ€”practical, data-backed, and repeatable.” β€” Operations Manager, Telecom Client

🏁 Outcome

  • βœ… Full contract awarded to our team for a global rollout
  • βœ… Impact scaled across 3,200+ agents
  • βœ… Framework embedded into ongoing performance strategy
  • βœ… Recognized as a model for learning ROI and frontline transformation

πŸ“Œ Why It Matters

This pilot proved that a data-driven, agile L&D approach can outperform even established consultancies. By aligning learning directly to business metrics and reinforcing coaching as a frontline lever, we not only delivered results β€” we changed the game.

πŸ’‘ Want to transform your team’s performance?

I help organizations design data-driven L&D strategies that deliver measurable ROI.