Outperforming Ember in a Performance-Driven Pilot
π¨ Background
A major UK-based telecom provider was undergoing a strategic shift in business objectives, with an urgent focus on improving frontline efficiency, sales performance, and customer experience.
To identify the right partner for a long-term learning transformation, they launched a competitive performance pilot with two shortlisted consultancies:
- Our Team
- Ember (a UK-based L&D consultancy)
The goal? To determine which partner could deliver measurable impact aligned with new business KPIs.
π― Objectives
The pilot was designed to address five critical performance priorities:
- Average Handling Time (AHT) β Reduce inefficiencies without compromising quality
- Sales Conversion β Improve upsell and cross-sell performance
- Net Promoter Score (NPS) β Boost customer loyalty and satisfaction
- Coaching Effectiveness β Strengthen frontline leadership capabilities
- Employee Engagement β Enhance morale, ownership, and retention
π₯ Pilot Setup
- 2 parallel pilot groups of 100 agents each
- Group A: Managed by our team
- Group B: Managed by Ember
- Duration: 6 weeks
- Scope: 100 frontline agents, 10 team leaders, and 2 operations managers per group
Both groups were assessed using pre- and post-intervention metrics, aligned with operational KPIs and employee feedback.
π Our Approach
- Diagnostic & Baseline Analysis β Benchmarked AHT, NPS, sales performance, and coaching scores; ran engagement surveys
- Coaching & Enablement Program β Introduced customized BOOST & GROW coaching model; trained team leaders on live coaching
- Skills Development Workshops β Targeted sales, objection handling, efficiency training via roleplays and call-listening labs
- Performance Dashboards β Delivered data visibility and performance tracking for ops leaders
- Engagement & Feedback Loop β Pulse surveys and focus groups to adapt content in real time
π Results
π» AHT Reduction
-11% (Our Team)
vs -3% (Ember)
π Sales Conversion
+18% (Our Team)
vs +7% (Ember)
π¬ NPS Improvement
+14 pts (Our Team)
vs +5 pts (Ember)
π― Coaching Effectiveness
4.2 / 5 (Our Team)
vs 3.5 / 5 (Ember)
β€οΈ Employee Engagement
+23% (Our Team)
vs +12% (Ember)
βThe coaching framework delivered by your team is the best weβve experiencedβpractical, data-backed, and repeatable.β
β Operations Manager, Telecom Client
π Outcome
- β
Full contract awarded to our team for a global rollout
- β
Impact scaled across 3,200+ agents
- β
Framework embedded into ongoing performance strategy
- β
Recognized as a model for learning ROI and frontline transformation
π Why It Matters
This pilot proved that a data-driven, agile L&D approach can outperform even established consultancies.
By aligning learning directly to business metrics and reinforcing coaching as a frontline lever,
we not only delivered results β we changed the game.
π‘ Want to transform your teamβs performance?
I help organizations design data-driven L&D strategies that deliver measurable ROI.
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