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Azim Meghani
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Case study

Transforming Leadership Coaching with BOOST & GROW

Client: Global Telecom Contact Centre

Audience:
Team Leaders, Operations Managers, Frontline Agents
Scope:
Pilot (200 agents) → Global Rollout (3,200+ agents)
  • 2.5 → 3.5 / 4Coaching Effectiveness ScoresPre-Training vs. 6 Weeks Post-Training (4-point scale)
  • 25%Employee Engagement UpliftIncrease in agents reporting clarity and satisfaction with manager feedback
  • 30%Behavioral ShiftIncrease in documented coaching plans and structured 1:1s
  • 3,200+Agents supportedScaled across the full global contact centre

The Challenge

Frontline leaders were delivering inconsistent, ad-hoc coaching conversations with minimal structure or follow-through. This was impacting team performance, agent engagement, and long-term development planning.

The Objective

To embed a structured coaching and feedback framework — leveraging the BOOST (Balanced, Observed, Objective, Specific, Timely) and GROW (Goal, Reality, Options, Will) models — to upskill people leaders and foster a culture of continuous improvement.

My Approach

I designed and delivered a focused leadership development initiative that included:

  • Training Workshops on BOOST and GROW models using real-world scenarios
  • Pre- and Post-Training Assessments to measure coaching capability
  • Live Observations of 1:1s and huddles with targeted feedback
  • Job Aids, Scorecards & Toolkits for easy, ongoing adoption
  • Engagement Surveys to measure impact from the agent's perspective

Results & Measurable Impact

  • Coaching Effectiveness Scores (4-point scale): Pre-Training 2.5 / 4; 6 Weeks Post-Training 3.5 / 4
  • Employee Engagement Uplift: 25% increase in agents reporting clarity and satisfaction with manager feedback
  • Behavioral Shift: 30% increase in documented coaching plans and structured 1:1s; leadership feedback shifted from reactive to proactive and goal-driven

From Pilot to Global Rollout

Initially launched with: 10 Team Leaders, 2 Operations Managers, 200 Agents.

Due to measurable success, the program was scaled across the full global contact centre, supporting over 3,200 agents. The BOOST & GROW model is now the standard coaching framework used across teams.

Services Provided

  • Instructional Design
  • Leadership Training & Facilitation
  • Capability Assessment
  • Coaching Toolkits & Templates
  • Global Enablement Strategy

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