Case study
Transforming Leadership Coaching with BOOST & GROW
Client: Global Telecom Contact Centre
- Audience:
- Team Leaders, Operations Managers, Frontline Agents
- Scope:
- Pilot (200 agents) → Global Rollout (3,200+ agents)
- 2.5 → 3.5 / 4Coaching Effectiveness ScoresPre-Training vs. 6 Weeks Post-Training (4-point scale)
- 25%Employee Engagement UpliftIncrease in agents reporting clarity and satisfaction with manager feedback
- 30%Behavioral ShiftIncrease in documented coaching plans and structured 1:1s
- 3,200+Agents supportedScaled across the full global contact centre
The Challenge
Frontline leaders were delivering inconsistent, ad-hoc coaching conversations with minimal structure or follow-through. This was impacting team performance, agent engagement, and long-term development planning.
The Objective
To embed a structured coaching and feedback framework — leveraging the BOOST (Balanced, Observed, Objective, Specific, Timely) and GROW (Goal, Reality, Options, Will) models — to upskill people leaders and foster a culture of continuous improvement.
My Approach
I designed and delivered a focused leadership development initiative that included:
- Training Workshops on BOOST and GROW models using real-world scenarios
- Pre- and Post-Training Assessments to measure coaching capability
- Live Observations of 1:1s and huddles with targeted feedback
- Job Aids, Scorecards & Toolkits for easy, ongoing adoption
- Engagement Surveys to measure impact from the agent's perspective
Results & Measurable Impact
- Coaching Effectiveness Scores (4-point scale): Pre-Training 2.5 / 4; 6 Weeks Post-Training 3.5 / 4
- Employee Engagement Uplift: 25% increase in agents reporting clarity and satisfaction with manager feedback
- Behavioral Shift: 30% increase in documented coaching plans and structured 1:1s; leadership feedback shifted from reactive to proactive and goal-driven
From Pilot to Global Rollout
Initially launched with: 10 Team Leaders, 2 Operations Managers, 200 Agents.
Due to measurable success, the program was scaled across the full global contact centre, supporting over 3,200 agents. The BOOST & GROW model is now the standard coaching framework used across teams.
Services Provided
- Instructional Design
- Leadership Training & Facilitation
- Capability Assessment
- Coaching Toolkits & Templates
- Global Enablement Strategy
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